Closing the gap on the Keybaord - Our Team has taken a decidedly victorious lead! The reason? That's simple - we have the Right Audience - the Right Message - and the Right Speaker! (Today I finalized the look, feel, and flow of our sales process including sales letters, videos, audio, and autoresponders at 7 Days To Independence!) "What is Andy talking about now!?" Check it out - where would your business be without the right audience? You have a specific product you are selling and it's meant for a specific audience. So - the same applies to the 7 Days To Independence site which shows you how to create and sell niche market information products on content rich websites. The Audience we are reaching for - the people most in need of our service are Business Owners, Entrepreneurs, and Site Creators who need to create their own info-products & content rich websites in just 7 days – thus declaring their freedom from grueling, crushing, content creation!

We have also lined up the Right Message for that Audience! The Right Message is the pitch, offer, and guarentee we present to the visitor who is still evaluating our site. Sizing the Mission up to see if 7 Days To Independence is worth it's weight in gold - which it is! The message is a simple one, but keep in mind the audience we are trying to persuade. As a Business Owner myself - I am bombarded with offers, and programs, and get rich quick schemes all day long. I won't even get into the amount of Free Viagra I have turned down this week alone!! The point is that the message must appeal to the audience. We must speak their language and hit the key words, phrases, and painful problems they face with dead on accurate solutions! Otherwise - our message is lost in a sea of yellow rubber duckies…

Now if we could just find the Right Speaker! Our message will be delivered in the form of sales letters, copy, video and audio. That message started to be sent out DAYS ago in the form of a welcome message from Our "General George S. Patton"! The message continued with the Support Page and an Audio Message inviting cheers, jeers, skepticism, and support. As the site moves into a live phase and we launch the product - the message will be carried by Video Trailers of what visitors can expect when they become Members! The Trailers and Teasers will hint at the amazing benefits - seriously! this is good stuff! - and details on how we pulled off this mission in just 7 days. So - the Right Speaker is critical for delivering the Right Message to the Right Audience. Hope all this makes perfect sense - if not - please contact me so we can get your head on straight BEFORE you lose any MORE sales!

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