June 24, 2007

Reaching for the TOP of Search Engine Ranking

Waking up this morning I knew I would have my work cut out for me on the 7 Days To Independence site… but the Alarm had a different plan in mind. I can see now that the Keyboard has MANY other tools thank Power Failures, and Technical Difficulties to slow Our Team down … The frustrating part for the Keyboard is - His Days Are Numbered!! Following a late wake up call, and a visit to Church, I had a call with the Team which was bogged down by Bad Reception. We delayed the call and got to work individually. For me that meant putting myself in the mind's of my target audience. In order to complete a marketing campaign with a successful sale - you have to persuade your audience to buy. In order to persuade your audience to buy - you must first get their attention. And to get the attention of your audience - it's easiest to be in the place they are already looking! Moving targets - Not A Problem!

The reason Google is so great is because they deliver accurate search results for the information people seek. For an internet marketer the Google algorithm can become frustrating. But - if you follow some simple, standard rules you should be OK. Today I spent the bulk of my time refining the list of Keywords 7 Days To Independence will use to target the right audience that wants to create adn sell a niche market information product and content rich website in just 7 days. My first step was to think like my customer. What problem am I facing? What name do I give that problem? What words do I use to describe the solution to the problem? And, What keywords or phrases do I use to SEARCH for the solution to my problem? That's the key - What keywords or phrases does YOUR TARGET AUDIENCE use to SEARCH for the solution to the problem you solve?

As you can imagine the internet was ripe with examples of other website developers, niche marketing experts, content creation products, information products, how to create and sell info-product sales letters - all trying to convice people that their method is the best at solving the problem of creating and selling niche market information products on content rich websites. I believe that our process wins out over them all! Our Team is solid and the site will prove that!