Home || Copywriting
Copywriting
Save Money AND Reach Your Audience PDF Print E-mail
AddThis Social Bookmark Button

How Distracted Is Your Audience?

Check these surprising 2009 statistics from a notable professional association:
  • Since 1999, average work time has increased 20%
  • Since 1989, 75% of managers work 40+ hrs/wk managing 600% more information #  Professionals average at least 10 hrs/wk in meetings
  • Employees spend 18 hrs/wk dealing with interruptions #  The US Postal Service processed 203 billion pieces of mail in 2008 (That’s 7,700 pieces each second!) Add a comment
Read more...
 
Challenge: Eat 50 Eggs! PDF Print E-mail
AddThis Social Bookmark Button
Do you enjoy a challenge?  Some people live for challenges - especially of the eating competition variety! Nathan's Famous Hot Dogs makes a fortune off their hot dog eating competition and the brand recognition it brings to their company each and every year.  One challenge I can never forget was portrayed in the film Cool Hand Luke, starring Paul Newman.

Paul Newman stars in the title role as Luke, a prisoner in a prison camp.  Luke refuses to submit to the system! His inability to conform drives the entire plot of the movie.  You may recall the famous line "What we have here is... a failure to communicate!"  Classic!  Did you know that in 2005, the United States Library of Congress deemed Cool Hand Luke to be "culturally, historically, and aesthetically significant".  The film was selected for preservation in the National Film Registry.  But I think it was probably selected for this scene alone ...



Luke: I can eat fifty eggs.
Dragline: Nobody can eat fifty eggs.
Society Red: You just said he could eat anything.
Dragline: Did you ever eat fifty eggs?
Luke: Nobody ever eat fifty eggs.
Prisoner: Hey, Babalugats. We got a bet here.
Dragline: My boy says he can eat fifty eggs, he can eat fifty eggs.
Loudmouth Steve: Yeah, but in how long?
Luke: A hour.
Society Red: Well, I believe I'll take part of that wager.

Find out what Cool Hand Luke's egg eating challenge can teach you about writing articles for your website or blog that bring people flooding back to your website day after day, month after month, and year after year...

Add a comment
Read more...
 
Are You a Data Rich Company? PDF Print E-mail
AddThis Social Bookmark Button
Recently, my wife and I attended a concert in the region to see The David Crowder Band!  A big name for such a small region - but he was able to draw concert goers from Virginia, Maryland, New Jersey, and of course Delaware.  When the band took the stage - David sporting his signature wild hair and long beard - people erupted in applause.  Immediately the band launched into one of their hit songs "You Make Everything Glorious".... take a look ...


You Make Everything Glorious, The David Crowder Band Lyrics

The song "You Make Everything Glorious" reminded me instantly of all the blessings that cover the face of our planet. From there my mind started to wander and I began thinking about all the years of research, exploration, and writing that went into cataloging these wonders.  For every single (known) animal on this planet - there is at least one study or article written describing the creature.  For every philosophy there is a school of thought surrounding the wisdom of masters.  For every object - large & small - from ships to sprockets - there is a manual or a guide on how to enjoy and use that creation.

The David Crowder Band hits the nail on the head - we are all surrounded by so much natural beauty, amazing animals, exciting places, and human history.  All this stuff translates into topics people are passionate about.  When someone takes interest in a new topic, they begin asking a lot of questions... Add a comment
Read more...
 
Websites are NOT 24/7 TV Commercials! PDF Print E-mail
AddThis Social Bookmark Button

Bosom-Bumping,
Chest-Thumping Websites

Is your business the greatest thing since sliced bread and bottled beer? Do you consistently remind your customers and prospects that you and your business are the best there is and that your competitors should just fold up their tents, throw in the towel, take their footballs and go home to sit on the couch and eat bon-bons while they watch global warming creep in?

Nah, you might say. Whaddayathink, I’m some kinda whack job? you might ask. I play it low-key with customers and competitors, you offer timidly, because, says you, your website does all that rowdy outta-control stuff! Add a comment

Read more...
 
<< Start < Prev 1 2 3 Next > End >>

Page 1 of 3

Now Heard on WGMD 92.7 FM
the Talk of Delmarva!
WGMD The Talk of Delmarva

Deep Search the Blog

Past Blog Articles

Twitter Follow Me

Monday, March 15, 2010 12:02 AM
O'Neal's Antiques http://bit.ly/d43m4i #pooririshman
Friday, March 12, 2010 11:01 PM
Second Life Project #pooririshman
Thursday, March 11, 2010 09:35 AM
Michael Campbell's 200 Page Website Challenge http://bit.ly/duMxTj #pooririshman

pooririshman-internet-marketing

pooririshman-podcast

pooririshman-training-videos