What do others say you’re selling?
Think of every half-truth you tell (business or otherwise) as throwing a shovel full of dirt up out of the hole you’re digging for yourself! And while you’re down there, you might want to consider how many more shovels full it will take before the sidewalls start caving in around you.
Yes indeed, there are times when the truth hurts you might say, as reason to avoid dealing with it. But you know what? NOTHING hurts more than a lie (business or otherwise). This, by the way, is not just one-on-one, person-to-person we’re talking about here. Many businesses lie to the public! (And we know about the track-record of government.)
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"Consumers are statistics. Customers are PEOPLE."
– Stanley Marcus, Chairman Emeritus, Neiman-Marcus
In case somewhere between the thin divider line between 2009 and 2010, you might have lost sight of what’s important and instrumental to boosting business in these bleak economic times, I give you (Ta-ta-ta—-ta-ta!) the CUSTOMER!
Former Ford Truck Operations Gen. Mgr. E.P. Williams is quoted in Tom Peters and Nancy Austin’s book, A Passion for Excellence, as saying: "We must always think the customer is in the middle of the thrust of what we’re trying to do.”
Does that apply to small business too? Absolutely! Does it matter what kind of business you have or how old or new it is? Absolutely not!
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Don’t turn your website into a junkyard (or playground)!
“It’s Not Good Enough!” is what you may need to say. Don’t “settle” for copy content (text) that your website guru proposes or offers to prepare for you. That person is not a writer. Period.
In fact, don’t settle for anything that goes on or into your website development or upgrading. Your website is your window to the world. It is others’ first impression of you. It is NOT a trash bin or recycling center!
Why should you not be afraid to say what you want? Because it’s YOUR money, YOUR image, and YOUR business. If your website team is going to be offended by your refusal to accept what’s been offered or prepared, you need to shop around more. Take your time. Be careful.
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How Distracted Is Your Audience?
Check these surprising 2009 statistics from a notable professional association:
- Since 1999, average work time has increased 20%
- Since 1989, 75% of managers work 40+ hrs/wk managing 600% more information # Professionals average at least 10 hrs/wk in meetings
- Employees spend 18 hrs/wk dealing with interruptions # The US Postal Service processed 203 billion pieces of mail in 2008 (That’s 7,700 pieces each second!)
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