February 5, 2008

How Discounts & Coupons Improve Direct Email Marketing Conversion Rates

Direct marketing through email can be very effective when you put some easy attention-grabbing tips to work and extend the reach of your email marketing program. One of the most enjoyable to me personally is the use of discounts to raise revenues!

Send Customers discounts, coupons, and free gifts whenever possible. Choose a Birthday Promotion, Annual Purchase Date, or other revolving time frame to maintain regular contact with the customer.

The chances are good that the customer will bring a friend or family member along to enjoy the free gift they received. Both the Customer and the Prospect will look at your company in a new way. The value of the gift may be quite small - but the Customer Satisfaction and improved relationship you gain are priceless.

Visit Poor Irishman Internet Marketing, Direct Mail Division and take advantage of our Free List Search, and Qualified Prospect Matching services!

Download the Direct Mail Survival Guide, and your next direct mail campaign will be a success!

Call Poor Irishman Internet Marketing to discover secrets of mixing websites with direct marketing to generate highly profitable multi-channel campaigns.

I also invite you to take advantage of a Free Website Consultation - always available on the site.