How to Test Direct Mail Pre-filled Order Form Elements?

Almost on a daily basis I receive offers from companies with offers that fit my lifestyle.  Some are very short and sweet, simply providing an offer and call to action in the form of a toll-free phone number.  Others require some time to dig through the full color catalog and long personal letter from the company president.  But very few – if any – include a pre-filled order form to make the chore of placing an order easier!  One of the easiest ways to boost direct mail conversion is to provide pre-filled forms for regular customers.

Insert an easy to complete order form – or better yet – insert a pre-filled order form for the customer to approve with a simple phone call!  Today, more than ever before, database driven direct mail makes personalization and pre-filled order forms easy to create.  Contact your preferred direct mail expert to learn how easy it can be to connect website created leads into your data-driven direct mail campaigns.

At minimum, provide a small, very simple, step-by-step demonstration for completing the order form.  When you show prospects how easy it is to order the product or service you offer – your response rates will increase ten-fold.

Your goal in this step is to explain exactly what the prospect must do to complete his order.  And then make that order easy to return for processing. Keep your forms simple, and increase your orders.  Visit Poor Irishman Internet Marketing, Direct Mail Division and take advantage of our Free List Search, and Qualified Prospect Matching services!

Download the Direct Mail Survival Guide, and your next direct mail campaign will be a success!

Call Poor Irishman Internet Marketing to discover secrets of mixing websites with direct marketing to generate highly profitable multi-channel campaigns.

I also invite you to take advantage of a Free Website Consultation - always available on the site.

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