January 5, 2008

What are the Top Ten Rules of Direct Mail Marketing?

Direct Mail Marketing can be a lifelong, highly rewarding career. Some people are ideally suited to craft messages encouraging unseen prospects to make decisions, and take action on product & service offers. Most business owners, marketing executives, and employees, however, get the general idea but make many errors along the way.

The Top Ten Rules of Direct Mail Marketing as compiled by Poor Irishman Internet Marketing, Direct Mail Division breaks direct mail down for you. You will encounter all of these Rules during the creation & execution of your direct mail campaign. Be certain to follow them, and your Direct Mail Campaign will be a success! Here is just a glimpse…

#2. Craft Winning Copy: Ten percent of your success is the responsibility of a winning message. The perfect direct mail message is like a well fitting dress. Short enough to draw attention, but long enough to cover the important parts!

#5. Be Informative: Eliminate Hype: Eliminate Hype in your copy and graphics. Too often hype about your product or service defeats the mailing. Extra superlatives drown out the true value or benefits of the offer.

#8. Define Function Before Form: Define the Goal of the direct mail campaign first. Do you need to reach a certain response rate to achieve success? If so, what Call To Action is required to make that response rate a reality?

Visit Poor Irishman Internet Marketing, Direct Mail Division and take advantage of our Free List Search, and Qualified Prospect Matching services!

Download the Direct Mail Survival Guide, and your next direct mail campaign will be a success!

Call Poor Irishman Internet Marketing to discover secrets of mixing websites with direct marketing to generate highly profitable multi-channel campaigns.

I also invite you to take advantage of a Free Website Consultation - always available on the site.