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There are plenty of hobbies, interests, passions, activities, and chores that help fill our day. Twitter asks ... What are you doing right now? And we answer! A massive wave of consumers have been using Twitter since 2006 to update friends and family about the daily, sometimes mundane, occurances of life. Twitter was helpful to the people of Iran in 2009 when they needed to get messages to the outside world when their own networks were being blocked. Twitter has helped raise money for political campaigns, charities, and most recently with the Haiti Earthquake Relief Effort. It should be no suprise then, that twitter has also helped many large and small business people connect with customers in a very new and engaging way. But how can a business owner really make themost of Twitter? For that matter - how can you really make the most of all social media networks...
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Two important events occurred around the same time as President Obama's State of the Union Address. Don't worry die-hard capitalists - you won't hear an in-depth analysis of the State of the Union Address from me...
I was saved from watching President Barack Obama give his speech by the season premier of Meteor Men on the Science Channel. An awesome new show by the way ... Back on point! The recession left many businesses reeling from 2009 - and many more individuals suffering the greatest set backs of their careers.
And yet amid all the uncertainty, all the politicing, all the double-speak coming from our leaders and representatives - there is a steadily growing silver lining starting to shine through this dark hour. The Entrepreneurs are on the march!
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You are probably losing customers - and you don't even know it. Many websites run by small business owners wonder why their website not working better. They see a growing trend of visitors on their statistics reports. They talk with peers and competitors at chamber of commerce and business networking events - and everyone compliments the owner on his great website. But the website owner still fails to realize any gains from his website development investment. The company adds fresh and relevant content to the website on an almost daily basis. The staff are all using social networking tools to invite new and existing customers to view the online store when a new product is added. But something is still missing...
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Wikipedia teaches us ... Socialization is a term used by sociologists to refer to the process of inheriting norms, customs and ideologies. Socialization may provide an individual with the skills and habits they will find necessary for participating within their own society. Ultimately, socialization is 'the means by which social and cultural continuity are attained'.
Socialization as it relates to people: Wiki's definition begs the question - Who (or What) can be socialized? Certainly in watching hours of Criminal Minds I have discovered that some people just are not picking up on our most dominant social norms. These people severly lack some of the basic socialization skills which I acquired early on... i.e. Don't Kill Others. And as a result these people are removed from our society.
Socialization as it relates to the Web: Wiki's definition leads one ot believe that the rules of socialization may be applied to many interconnected groupings. The world wide web was built for the purpose of connecting information sources in an effort to share, build upon, and expand man's knowledge. The Wikipedia is a great example of this type of collaborative knowledgebase. But can the rules of socialization be applied to websites - and further - to the interactions between websites and website visitors?
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